I recently came across this article by Ed Stetzer (one who I have read much from) about not forgetting the rural communities and I believe it would do your heart good to read:
He writes,
For many, particularly in the news media, Donald Trump has put a focus
on rural America—specifically, white rural America. And, for many of us, our
stereotypes prevail when we consider ‘rural America.’
Rural churches are at a crossroads. They are facing a generational
shift, which, if not navigated well and led by the Spirit, will lead to the
dying of many churches.
Many denominations, networks, and pastors of large mission-sending
churches today have taken rural America off their radar, choosing instead to
focus on urban centers. Don’t misunderstand, it makes sense for denominations
and networks to focus on cities, where the per capita population can produce
the greater return for our investment of outreach and ministry resources. When
we look at the Apostle Paul, he too seemed to have a strategy which centered on
larger urban centers.
Yet, we can do more than just urban. However, by all outward
appearances, many seemed to have left their strategy books for rural churches
on a dusty shelf. But that’s not necessarily the case and, I would advise,
should not be the case. The good news is that we can do both (and more).
And Paul likely did minister to people in non-urban settings.
I, too, care deeply about the rural churches, and so should you.
According to a PBS Article 46.2 million people (roughly 15% of the U.S.
population) reside in rural America. That is 46 million people who have been,
or who can be, impacted by the gospel.
In most places of the world, there is a higher proportion of people who
are Christian in rural areas than in urban centers. How are we caring for them
and equipping them for their mission in today’s world? How are they being
discipled and taught to reach those around them?
These are questions I’ve been asking, and questions which are leading us
at the Billy Graham Center for Evangelism to launch a “Rural Matters” focus,
which will be a resource and networking group for pastors and leaders in rural
churches. This past fall, in partnership with the Assemblies of God, One Hope,
and several pastors and leaders, a small group of us gathered to talk about
challenges and opportunities for churches in rural settings.
It was an incredible time with a small group of leaders. Following that
meeting, I became convinced that if we are to support the whole Church, then we
need to focus on those in lesser populated areas as well as urban centers.
Those in rural settings face similar challenges that we all face, but are also
unique in some ways.
The truth is, rural families are dissolving just as urban families are
dissolving. Critical problems such as drug addiction, pornography, racial
tensions, broken relationships, lack of job opportunities, and more are
widespread. And a number of pastors and leaders in rural churches, just like
pastors in other unique settings, are not equipped to support their
congregations, let alone reach out to those struggling outside the church, and
without God.
So let’s focus on the cities. But let’s never do so to the detriment of
those in rural areas and suburbs. Rural America, whether white or black or
other, is a critical part of God’s plan to see our world reached for Jesus. And
if you’d like to learn more about the Rural Churches Institute we are
launching and want to be added to our email list, email us at and let us know.